sabato 15 dicembre 2007

Elle MacPherson: vetrine interattive




Le vetrine che interagiscono con i passanti sono una delle nuove frontiere della pubblicità che mira a fare traffico sul punto vendita. Nel video potete vedere quanto succede nelle strade di New York, davanti alle vetrine di uno dei negozi della catena di lingerie Elle MacPherson Intimates. Questa forma di advertising interattivo si serve di una tecnologia che consente di sviluppare una attività di target captive sfruttando un approggio di engagement.

Dr_Who

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We must accept finite disappointment, but we must never lose infinite hope.

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